The Sintesi Store is a new display concept by Ar-Tre located in the POMA showroom. The space has been designed with industry professionals – retailers and partners – in mind. It has a precise objective – to demonstrate how a kitchen retail outlet can become a place of inspiration, showing the product at its best and strengthening the relationship with the end customer. It is not a rigid format, but rather a practical model providing inspiration for building an individual showroom identity.
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Sintesi St...
Sintesi Store - an Ar-Tre space for professionals
23 aprile 2026
What is the Ar-Tre Sintesi Store?
The Sintesi Store is a display space dedicated to industry professionals – retailers, agents and partners wishing to discover the world of Ar-Tre and to find inspiration to make the most of their own showrooms.
The name reflects the philosophy behind it – Sintesi meaning synthesis – the fusion of the product, service and human relationship creates value that goes far beyond the individual kitchen showcased. It is this combination, not the individual product, that makes the difference in the end customer’s perception.
Ar-Tre has chosen to make this vision tangible by building a space that communicates directly with those working in the industry on a daily basis.
Exploring rooms and trends
The Sintesi Store is divided into a series of separate display rooms, designed to guide the visitor around a series of different styles and moods. Each room has been designed as a real-life living space rather than a product display.
The kitchens on show have been selected to reflect market trends and to meet the increasingly varied market demand. The aim is to offer each retailer practical inspiration for creating a display that appeals to very different customers, with widely varying tastes and budgets.
The décor choices – flooring, ceilings and lighting – are also an integral part of the message, and every detail of the space is an example that can be copied
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The technical area – where inspiration becomes design
The Sintesi Store has a dedicated technical area, where inspiration can be transformed into an actual project. Here, the retailer can explore finishes, materials and matches, working side-by-side with their Ar-Tre contact to build bespoke solutions for their showroom and their end customers.
This is a functional area with carefully curated details, like the rest of the display space, because the technical stage, which includes selecting finishes and discussing the project, is part of the overall experience that a store would ideally offer.
Why has Ar-Tre chosen this approach for retail outlets?
The Sintesi Store was created on the basis of a firmly held conviction at Ar-Tre – that retailers are not simply sales channels, but major players in the relationship with the end customer. Curating a sales outlet means adding value to the entire process that takes a kitchen from the manufacturer to the home of the person who will be living in it.
Ar-Tre considers itself above all a service company. This means that the value it offers its partners does not stop with the product, but is built into the relationship with them – in the collaboration, mutual trust and freedom that every retailer has to maintain their own identity and story. The Sintesi Store is the physical expression of this philosophy. It is an invitation to make Ar-Tre an integral part of the retailer’s space, without affecting the uniqueness of every retail outlet.
In a rapidly changing market, in which customers are increasingly well-informed and the purchase experience has become so important, having a showroom that is carefully curated, well-balanced and illustrates the products effectively is what makes the difference. Ar-Tre has chosen to work alongside its partners in this changing scenario, providing them with practical inspiration. The Sintesi Store is a prime example of this inspiration. It provides the opportunity to see, touch and understand how an effective display can be built and fit in with any retailer’s identity and style.
How to visit the Sintesi Store
The Sintesi Store is open to retailers, potential partners and agents who want to see in person how the Ar-Tre display philosophy operates. The Store is part of the POMA showroom, and may be visited by appointment. Contact your agent or write to Ar-Tre directly.
Are you a retailer? Find out the services we offer and join our network
The Sintesi Store is a practical example of how Ar-Tre wants its relationships with retailers to be – a partnership based on a shared vision, quality products and solutions.
Not a mandatory model, but a source of inspiration - so every retail outlet can find its own way of illustrating Ar-Tre kitchens, skilfully and authentically.
Are you thinking about joining our network of Ar-Tre retailers? Find out about our services for retailers and plan a visit to the Sintesi Store.
