EuroCucina 2024 was about more than just planning, design, innovative materials and technologies. It also focused on the creation of a comfortable and welcoming atmosphere, attention to detail and relationship-building that make the kitchen space so special for those who live in it.
The new Ar-Tre collections shown at the 2024 event fit perfectly into this context, because they are variations of different kitchen stories, of our experience and of the passion we pour into our products.
The core idea of our displays was the notion of essence, which was conveyed through an olfactory sensory experience that guided our guests through the exhibit. Furthermore, the geometric consistency of the objects, characterised by essential and organic lines, was in keeping with the Essentia concept.
The colours used, which occasionally featured striking hues, were inspired by the natural world in order to capture the essence of the earth. Real, broad-leaved plants imbued the room with a sense of freshness and vitality, seamlessly integrating with the design of the space.
